BRAND:
MOJO CHCOLATES
Services:
REBRAND IDENTITY
HOLIDAY LTO CAMPAIGN
COMPANY: GLORIOUS
YEAR: 2025
My Role: Art Director; Graphic Designer
Collaborators:
SAM PEEL - MARKETING ManageR
Software Used: Illustrator
Photoshop
Indesign
Mojo Chocolates crafts cannabis-infused chocolates worth savoring.
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Mojo is a Michigan-based cannabis confections brand that wants indulgence to feel intentional and accessible. When I started working with Mojo, they needed a full overhaul. The existing look felt generic and disjointed: it was poorly designed, lacked personality, and had no real system or guide behind it. Their logo had some recognition in the market, but everything around it was inconsistent and emotionally flat. The challenge was twofold: raise Mojo into an accessible premium space while still feeling friendly and easy to approach, and convince those in charge that they had an opportunity to transform this brand into more than just the cheapest chocolate cannabis brand on the shelf.
As Art Director and Designer, I led the creation of Mojo’s new brand system from the ground up. Instead of throwing the logo away, I refined it to keep the equity it already had while tightening details so it could not be easily copied. From there, I built a flexible identity that positions Mojo as a stylish, approachable alternative to higher-priced competitors like Kiva, with premium cues that still feel everyday-friendly.
Packaging Before & After
A complete visual reset that transformed Mojo from an undefined presence into a cohesive, shelf‑confident brand. The new packaging introduced structure, hierarchy, and premium restraint while preserving the brand’s recognizable logo, helping the team confidently move to higher wholesale pricing without changing the product inside.
Brand Colors Before & After
New Typography System
New Brand Pattern
New Emblems
Brand Photography - Product & Lifestyle
First Launch - Dubai Chocolate
As the first expression of the new Mojo identity, I led a limited holiday launch for Cannabis Infused Dubai Chocolate that framed the product as a luxury escape from holiday stress. We used hotel‑inspired headlines and imagery across email, social, in‑store screens, menus, sell sheets, and web banners to turn a single limited‑time SKU into a mini “holiday getaway” and the official reveal of the refreshed brand. Working with no production budget, I utilized AI to help create the visuals, which let us push the campaign further visually while still feeling cohesive with the new system.
