PROJECT:
MOJO CHCOLATES
Services:
REBRAND IDENTITY
HOLIDAY LTO CAMPAIGN
COMPANY: GLORIOUS
YEAR: 2025
My Role: Art Director; Graphic Designer
Collaborators:
SAM PEEL - MARKETING ManageR
Software Used: Illustrator
Photoshop
Indesign
Mojo Chocolates crafts cannabis-infused chocolates worth savoring.
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Problem: Mojo was viewed as 'just another' cannabis chocolate: generic, scattered visual, and a bargain-bin perception that undercut its value.
Solution: Refine the recognizable logo and build a cohesive system that repositions Mojo as intentional, accessible premium chocolate that feels stylish and easy to choose.
Outcomes: Elevated perceived value so Mojo can belong among higher-priced competitors; Supports stronger wholesale and pricing conversations smoother by visually reinforcing Mojo's quality; Makes Mojo instantly recognizable on a shelf through a consistent, flexible identity.
Packaging Before & After
A complete visual reset that transformed into a cohesive, shelf‑confident brand.
The new packaging introduced structure, hierarchy, and premium restraint while preserving the brand’s recognizable logo, helping the team confidently move to higher wholesale pricing without changing the product inside.
Brand Colors Before & After
New Typography System
New Brand Pattern
This hand‑drawn botanical strip turns cacao, cannabis, and supporting ingredients into a signature brand asset. It reinforces Mojo’s shift into a premium look while keeping the system warm, human, and easy to recognize.
New Emblems
The Mojo ‘M’ circle emblem takes Mojo’s most recognizable logo feature and reframes it as a quality seal, while the Cocoa Bean + Canna Leaf emblem links directly to the brand’s new pattern and product ingredients. Together these give Mojo a simple, repeatable cue for an elevated but everyday feel.
Brand Photography - Product & Lifestyle
This mix of product photography (top images) and lifestyle photography (bottom images) brings Mojo’s new strategy to life. Rich, ingredient‑focused product shots make the chocolate feel crafted and premium, while intimate lifestyle moments show it as a small, everyday escape. Together they position Mojo as this intentional, accessible indulgence.
First Launch - Dubai Chocolate
Once the brand's refresh was in place, we debuted it through a limited‑time Dubai Chocolate launch that turned one SKU into the brand's small‑scale reveal that brought Mojo to life in market.
Objective: Drive awareness and trial of a single LTO SKU across digital and in‑store touchpoints during the holiday travel season.
Approach: Led a limited holiday launch for Cannabis-Infused Dubai Chocolate, framed as a luxurious escape from holiday stress, using high-end hotel-inspired imagery and copy to turn one LTO SKU into the official reveal of the refreshed identity. To build the visuals with no production budget, I used the workflow-based AI platform Weavy in my process, so the final images reflected my creative decisions rather than relying on AI to do the heavy lifting.
Outcomes: The initial intended run sold-out, signaling strong buyer interest in both the launch and the new brand direction.
