CLIENT:
CYP
Services:
LOGO Design
ReBRand Identity
Agency: Qonkur Media
YEAR: 2022
My Role: Art Director; Graphic Designer
Collaborators:
August Familiant - Account Manager
Software Used: Illustrator
Photoshop
Indesign
CYP is helping people live happier, healthier lives through wellness and innovation. As a cannabis brand on a pharmaceutical-grade level, CYP is here to be of service and deliver value to consumers.
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CYP, which stand for Choose Your Protocol, is a cannabis brand focused in nano-emulsion allowing for any food or drink to become a fast-acting edible. They had a vision to create innovative consumable healthcare products enhanced with the highest quality liposomal (or water-mixable) cannabinoids. Their innovative approach leverages pharmaceutical industry technologies to make the most bio-available cannabinoids on the market.
When they approached me, they were seeking a complete rebrand. They understood their super pharmaceutical or prescription looking packaging was a turn off for the average consumer just trying to get high. Their target audience consists of older consumers (30+) interested in living a healthier life and looking for an alternative to opioids or benzodiazepines. They are moderate to heavy cannabis users but smoking may not be an option due to circumstance or health reasons. In redesigning their brand, they needed a way to sell products that still represented their core mission for their company; health, wellness & innovation.
LOGO OPTIONS
Finalized LOGO
The final logo mark is approachable and fun. It’s all caps as CYP is an acronym that stands for ‘Choose Your Protocol’ and the letters are separated for that reason as well. The letterforms have emphasized curves to show fluidity. And hidden within the letter ‘Y’ is a droplet, emphasizing that their main product line are powders to be mixed with water or other liquid substances.
Brand Colors
Photography Style - Look & Feel
Photos need to be out of the box, stand out and grab attention of the viewers. Photos should be more abstract and close-ups. Photos in post- production can also have an aged look, with 70s grit and a polaroid feel. People/models shown should be candid and if posed, looking as natural and authentic as possible. But products should be emphasized first and foremost.
Brand Mockups
