PROJECT:
MOON
ROCKS
Services:
BRAND AWARENESS
CAMPAIGN
Company: Glorious
YEAR: 2024
My Role: Art Director; Graphic Designer
Collaborators:
Ashley Edwards - Marketing Manager
Software Used: Illustrator
Photoshop
Indesign
Glorious Moon Rocks is a high-potency infused flower line: cannabis flower coated in distillate mixed with botanical terpenes, then rolled in kief.
______________________________________
Problem: Glorious Moon Rocks was an established product line without a cohesive story in market. The team needed to refresh how it showed up and build awareness without changing any existing packaging, colors, or product structure.
Solution: I developed a universe that pulled from the daring spirit of the Apollo era and archival space photography, using cinematic visuals and clear verbal direction to make the line feel engineered for adventure and instantly recognizable.
Outcomes: Turned an already potent product into a distinctive, cinematic hero within the Glorious family; Gave each of the current 5 flavors its own moment inside a unified system, keeping Moon Rocks top of mind without a packaging change; Created a repeatable visual direction that made the line easier to feature across retail touchpoints, that can support future strain launches and campaigns as well.
Product Lineup
Visually, the product lineup carries the packaging colors into the flavor names and strain stories below. Together, the color blocks and copy map each strain as a different chapter in a journey through space, so every jar feels like its own set of coordinates.
Visual Platform
Archival NASA photography with a shared glow and halftone texture, and optional lo‑fi overlays on type keep every Moon Rocks asset in the same mission‑ready universe.
Asset Mockups
