CLient:
ROUNDcube
Services:
LOGO ICON
BRand Identity
Agency: Qonkur Media
YEAR: 2022
My Role: Art Director; Graphic Designer
Collaborators:
Erica Ianucci - Account Manager
Marcel Smith - Wordmark Designer
Software Used: Illustrator
Photoshop
Indesign
Roundcube helps businesses leverage their full potential by providing distinctive, long lasting business practices that instills success, ease, and longevity.
___________________________________________
Roundcube is a premier asset management consulting firm that empowers businesses to reach their full potential. They specialize in implementing sustainable, long-term business strategies that promote success, efficiency, and growth. When they approached me, they were seeking an icon to complement their existing logo, as well as a cohesive brand identity that reflected their values. Their target audience consists of established business owners and companies looking for a reliable partner to optimize their operations within a 4-6 month timeframe. In creating their logo icon, they requested a design that abstractly embodied their consulting services while visually defining the balance in their name, ‘Roundcube.’ The result needed to capture the duality of their brand—both structured and adaptive.
Initial Sketches
Icon Options
Finalized logo
The final logo mark is representative of different elements coming together to form a whole. The abstract idea that if there wasn’t the perfect combination of factors, there wouldn’t be a successful output and the shape itself would fail to convey its true purpose. Roundcube has all these factors.
Secondary Logos
Brand Colors
Icon Grid
Brand Mockups
