CLient:
ROUNDcube
Services:
LOGO ICON
BRand Identity
Agency: Qonkur Media
YEAR: 2022
My Role: Art Director; Graphic Designer
Collaborators:
Erica Ianucci - Account Manager
Marcel Smith - Wordmark Designer
Software Used: Illustrator
Photoshop
Indesign
Roundcube helps businesses leverage their full potential by providing distinctive, long lasting business practices that instill success, ease, and longevity.
___________________________________________
Problem: Roundcube needed a logo and visual system that clearly expressed what they do: empowering businesses to reach their full potential through sustainable, long-term strategies that drive success, efficiency, and growth.
Solution: I designed an abstract icon and visual identity that bring round and square forms together to echo the Roundcube name and consulting model, then built a cohesive brand system that signals reliability and long‑term partnership.
Outcomes: Established a distinctive logo and icon that clearly show how they bring the right pieces together for each client; Created a unified visual language so established business owners see them as a trustworthy long‑term consulting partner; Helped position their services at a higher perceived value, aligned with the depth and duration of their engagements.
Initial Sketches
Icon Options
Explorations moved from RC monograms to more abstract options before landing on a rounded cube structure that feels like separate pieces locking into place, a nod to how Roundcube assembles the right factors for each client.
Finalized logo
Secondary Logos
The mark suggests a cube in perspective, paired with a clean, modern sans serif wordmark that ties back to the Roundcube name and signals a structured, future-focused consulting practice.
Logomark Grid
Using a grid system for the final logo mark was critical; it turns an expressive implied cube into a precise structure and reinforces Roundcube’s promise to bring order and alignment to complex moving parts.
Brand Color Story
Deep greens ground the brand in stability and growth, lighter tints keep it approachable and clear, and the bronze accent adds a sense of long-term value and legacy.
Brand Mockups
